Strategic Perception is a specialist planning consultancy providing strategic, statutory and advisory services to clients across New South Wales. We combine public sector experience with private sector efficiency to deliver practical and credible solutions that help shape better places and stronger communities.
We understand the real-world pressures faced by councils and businesses, including limited resources, complex frameworks and time-critical decisions. Our work is built on collaboration and clarity. We offer the flexibility to act as an external advisor or work directly within your team to achieve effective and measurable results.
A focus on practical outcomes rather than lengthy reports.
Genuine partnerships with clients built on trust and responsiveness.
Experienced insight across government, industry and policy environments
We have a deep knowledge of strategic and statutory land use planning, from both the perspective of the development industry and of local government.
Strategic Perception specialises in providing the right town planning resources to local governments at the right time. Prior to establishing Strategic Perception in early 2024, David was the Director of Planning and Growth at Sutherland Shire, where he led the preparation of their Housing Strategy. David spent a number of years at Central Coast Council as the Director Environment and Planning, where he led the development of the Central Coast Housing Strategy and the Central Coast LEP. At Inner West Council, David led the development of the entire Strategic Planning Framework. These Council experiences provide David with the perspective needed to deliver great outcomes for your project.
delivered across all levels in local government planning, from junior planner to Director of Planning at Councils in NSW.
David is the Director of Strategic Perception and our Principal Consultant Planner. He has assisted numerous Councils with preparing various planning strategies and associated plans and has previously held senior roles in local government. David also has extensive experience working to deliver private sector planning processes to developments big and small.
David has extensive experience in urban, regional and transport planning, through his over 20 years of experience in the industry.
He is a Registered Planner with the Planning Institute of Australia and holds master’s degrees in Business Administration and Urban and Regional Planning. David is one of NSW’s leading practitioners for land use planning and serves as an expert member on several NSW Council Local Planning Panels.
From strategic land-use frameworks to process reviews and rezoning proposals, our projects demonstrate the practical, outcome-driven approach that defines Strategic Perception.
Every project we deliver is guided by one goal: turning planning strategy into real progress.
